Target Audience Research - Indie

As we changed the genre that we will be researching I have written up another target audience research plan for the indie genre. The target audience we have chosen is 14-18 year old boys and girls. I would send questionnaires to 8 boys and 8 girls, 2 of each gender from each year and ask them to fill it out and send it back, I would also send out a couple more in case some people didn’t reply. The questionnaire would include questions about magazine advertisements, music video promos and digipaks, such as: ‘How often do you buy magazines?’ and ‘Does a music advertisement sway you into buying the CD?’ Following this I would ask 1 boy and 1 girl from each year group to do a more in depth interview which I would film. This could include examples and options in which they can choose what they prefer and would buy. This would show the differences between the boys and girls tastes.