Target Audience Research - Pop

The genre that we have chosen to research is pop with the target audience of 14-18 year old girls, meaning years 10 to 13. I would send questionnaires to 20 girls, 5 from each year and ask them to fill it out and send it back, I would also send out a couple more in case some people didn’t reply. The questionnaire would include questions about magazine advertisements, music video promos and digipaks, such as: ‘How often do you buy magazines?’ and ‘Does a music advertisement sway you into buying the CD?’ Following this I would ask 1 girl from each year group to do a more in depth interview which I would film. This could include examples and options in which they can choose what they prefer and would buy.