We chose the genre of pop with the target audience of 14-18 year old girls, as in our genre research we found that the pop genre is targeted mainly at the youth audience. Also from asking a selection of our peers we found that girls were the gener most interested in pop music. We then decided what we would need to include in the target audience research.
I wrote up the target audience research plan for the genre of pop and then wrote up the questionnaire for our target audience. After doing this, we decided that pop was not the genre that we wanted to do as we felt that it was predictable and the choice of song would be very hard because of the huge range of artists and audience. Pop also combines with many other genres such as rock, meaning that it is hard to specify what the actual genre is. The genre we are now researching is indie, which we feel will be better suited to us because we are more passionate about it and feel we can really get into it. It also has a smaller range of artists so it is easier to choose a specific song. Our target audience will now be boys and girls aged 14-18. From asking a selection of our peers we found that both genders were interested in the indie genre and that our age range musn't be too low because indie is not targeted at a young audience.
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