Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc. in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.
I found out that a digipak differs from a CD because it combines a DVD and CD together.
Cheryl Wheelers digipak, pointing at the sun, marks her joining the rise of Indie musicians. The whole digipak is very neutral and plain, except for the front cover which draws in the eye because of the use of the black and white. The black and white contrast with each other making the cover stand out and catch the consumers eye. The main image on the front cover is a low, mid-long shot looking through trees; this links to the name of the digipak, pointing at the sun, as the sun is shining through the trees. The artist name is not featured on the front cover making it hard for the audience to distinguish which artist it is. This may sway them into not buying the digipak because the artist name would not catch their eye. The inside cover of the digipak includes an insert making it more appealing to the audience as they would feel that they are getting more for the price. The inside cover includes no pictures or photos of the artist; as there are no photos or name of the artist shown it is very hard for the audience to distinguish who's digipak it is. The inside cover is plain, and carries on the neutral theme from the front cover. This does not make the digipak stand out when it has been opened and may sway the audience into not buying it because it isn't very appealing with the use of bright colours.
Ex Models are a rock/indie band based in Brooklyn, New York. Their second album, Zoo Psychology, was released in 2003. The digipak uses a constant colour scheme throughout; the colours used being browns and other subtle colours. The front cover does not use bright colours to make it stand out and only includes the artists name in small font. The song titles on the back cover of the digipak are in very small font, making them almost impossible to read. This does not make the digipak stand out and catch the consumers eye because song names will not grab them as they look at the back cover. The inside covers carry on the same theme and also use very small font. The cd panel uses a red on the actual cd which makes it stand out from the background, but other than that the panel is very plain. The other inside panel includes information about the digipak and band, i think that this is a good idea because it gives the consumer some background information about what they are buying. Overall i think that this digipak is very plain and that the font is almost too small to read. When i come to make my own digipak i will try and make it stand out by using bright colours and large font.
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