Chosen Advert

From the questionnaire results you can see that our advert draft one was more appealing to our target audience.

Advert Questionnaire Feedback

We decided to get feedback on our two advert drafts to help decide what would be best for our final product. As our target audience is 14-18 year old boys and girls, we will ask 2 males and 2 females from each age group to fill in our questionnaire. This will mean that we will end up with 20 opinions on our adverts from our target audience, helping us learn what would appeal to them in a magazine and make them want to buy the digipak.

1. Which advert most appeals to you?
Advert draft one ||||| ||||| |
Advert draft two ||||| ||||

2. Which background image appeals most to you?
Advert draft one ||||| ||||| |||
Advert draft two ||||| ||

3. Which advert draft one catch your eye in a magazine?
Yes ||||| ||||| ||||| |||
No ||

4. Would advert draft two catch your eye in a magazine?
Yes ||||| ||||| ||||| |
No ||||

5. Does the artist name stand out enough to catch your attention on either advert?
Advert draft one
Yes ||||| ||||| ||||| ||||
No |
Advert draft two
Yes ||||| ||||| ||||| ||||
No |

Advert Draft Two

This is the advert that Rebecca drafted.

Advert Draft One

This is the advert that i drafted. I have chosen to use this background image on my draft to keep to the same theme as our digipak. I have kept to the same theme to make sure the band is recognisable. From analysing other adverts, especially 'The Killers', the masthead reads 'The Thrillers' in large font, making the band name known immediately and draws in the eye. I have placed the album title directly underneath this in smaller, orange font. The font colour connotes the 'burning' and although it is smaller than the band name it still stands out against the dark background colour.

Chosen Digipak

From looking at our draft digipaks and our feedback questionnaire, we decided to incorporate ideas from both into our final product. We found from our questionnaire that our target audience prefered the inside panels to be darker than the outside, and that digipak draft one was too similar on all the panels. We also found that they liked the idea of placing a photo of the band on the inside panels to distinguish the members of the band.

Digipak Questionnaire Feedback

We decided to get feedback on our three digipaks drafts to help decide what would be best for our final product. As our target audience is 14-18 year old boys and girls, we will ask 2 males and 2 females from each age group to fill in our questionnaire. This will mean that we will end up with 20 opinions on our digipaks from our target audience, helping us learn what they like and would buy if they saw it in a shop.

1. Which digipak front cover stands out the most to you?
Digipak draft one ||||| ||||| |||
Digipak draft two ||||| ||


2. Which digipak has the most appealing inside covers?
Digipak draft one ||||| |||||
Digipak draft two ||||| |||||

3. Do you prefer the darkness of the inside panels on digipak draft two to the bright theme running through all of digipak draft one?
Yes ||||| ||||| ||
No ||||| |||

4. Which digipak back cover is most appealing to you?
Digipak draft one ||||| ||||| |
Digipak draft two ||||| ||||


5. Which digipak has the most appealing disc panel?
Digipak draft one ||||| ||||
Digipak draft two ||||| ||||| |


6. Which digipak has the most interesting font on the back cover?
Digipak draft one ||||| ||||| ||
Digipak draft two ||||| |||

7. Do you think that having a photo of the band on the inside panel is appealing?
Yes ||||| ||||| ||||| |||||
No

Digipak Draft Two

This is the digipak Rebecca drafted.

Digipak Draft One

This is the digipak that i drafted. I have used a continuous colour scheme throughout, keeping the continuity of the digipak, and have used parts of the same image to also convey this. I have used a main image on the front cover which i have then incorporated into the other panels. I think that the colours i have used draw the consumer in immediately because of the bright and contrasting orange and black on the front cover. The masthead 'The Thrillers' is based in the middle of the front cover, much like 'The Killers' digipaks that i researched. This clearly conveys the name of the band but without it being the main focus of the cover. 'Burning mess' is written underneath the masthead in a colour that blends into the background image, but also stands out as the digipak name. The background image links with the title of the digipak, 'burning', keeping a theme to every panel. The back panel of my digipak includes a section of the background image on my front cover. I did this to keep to the same theme and album name. The church is the focal point on the back cover and conveys a village, in which our photo was taken and our music video is set. I have listed the song titles to keep them clear to the audience and in the order that they would play on the digipak. I have placed them to the left of the back cover to ensure that the focal point can still be seen and the orange colour of the background stands out, this is to convey that this is a 'Thrillers' digipak because of the theme used, and show that it is linked to the front cover, ensuring people know the artist of the digipak if they see the back cover. My three inside panels continue the 'burning' theme and i have used a background image of a bonfire to convey this. I have placed a photo of each band member on one of the inside panels to distinguish that the digipak contains 'The Thrillers' music and not other music with the same name.

The Thrillers

Because of copyright laws we must change the name of our band and album; we must also change the song titles. We chose to name our band 'The Thrillers' and the digipak 'Burning mess', still linking with the original names and Indie genre.
We also had to change all the song names on the album due to copyright purposes. To do this we researched the lyrics for each song and then thought of a suitable title.

Jenny was a friend of mine - Oh, come on Jenny
Mr Brightside - Eager eyes
Smile like you mean it - Please just smile
Somebody told me - February
All these things that i've done - All the things
Andy you're a star - Andy
On top - I can't fake
Glamorous indie rock 'n' roll - Magazine tambourine
Believe me Natalie - Go-Go dance
Midnight show - Drive faster
Everything will be alright - I won't forget you

The Killers Album Covers

These are the four albums by The Killers, the same font is used throughout giving the band a unique way of being recognised when an album is released. To keep to the theme of The Killers we must use this font, or one similar, when we design our own digipak cover. 3 of the albums use landscape images meaning that we must try and incorporate this theme into our own cover. The album names are placed underneath the masthead in smaller font that does not stand out from the band name. This conveys that the band name is the most eye catching thing on the album covers. When we create our own digipak we will take this into account and use smaller font that blends into the background image. All of the font is also placed in near enough the same place on each album, meaning that we must put ours in roughly the same position.

This digipak, Live From the Royal Albert Hall, by The Killers shows the typical layout for an Indie digipak. The front cover does not feature a background image of the band, but the back panel shows the band members. The image on the front cover links to the title of the album as the picture is of 'The Royal Albert Hall.' This means that when i come to design my own digipak i will link my background image to the album name. The inside panels of the digipak are much darker than those on the outside, meaning that my front and back panels must stand out from the rest. As there is a photo of the band members featured on the digipak i will include one on my digipak to help my target audience distinguish the band.

Digipak Moodboard

From the moodboard i can see that the band members are not present on any of the digipak covers, this means that to stick to the theme of the indie genre we must make sure that we do not use our band as the image for our front cover. The colours used on many of the covers are bright and draw the eye in immediately, others have a very dark background. For example: the Kasabian cover contrasts black and white, but although this is a dark image the contrast draws attention to the cover and makes it stand out. All of the band names are written in large letters, mostly in the middle of the cover. To make our cover link with the theme of indie we must use a bright image that will draw in the eye and promote the digipak, we must also use large letters across the middle of the image to make the band name known and stand out.

Editing

As my school has recently invested in new Apple Mac computers i was unsure of how to use the editing software. To overcome this, before we began filming i sat at a computer and learnt how to use the imovie programme, ensuring that i was able to do everything needed when it came to editing my own video.
We began editing on Wednesday 24th February and had no problems with how to use the software. Our editing went smoothly and because of our large range of shots we were able to piece them together to make a great looking narrative for our video.
We edited the performance based part of our video on Monday 21st March, and although the lip syncing was the trickiest part to do, i felt that it went smoothly and there were no major problems.

Filming

We were scheduled to film on Friday 19th February but unfortunately we were unable to due to weather conditions. As i do not live in Long Buckby i could not drive there due to heavy snow. This meant that we had to postpone our filming until Tuesday 23rd Februaury, and although it was also snowing on this day we used it to our advantage within the filming. The snow conveys the lengths that the boy and girl will go to to be together, and although it is cold and snowing outside they will still meet, just to be together.

The performance based part of our video was much harder to film as we did not have direct use of equipment, this meant that we could not film until we had found some. This led us to film within school and use school equipment; filming in school meant that our target audience could relate to the whole video and not just the narrative. We filmed the performance on Friday 19th March.

My individual contribution to the filming was that as me and Rebecca were present in the video, i filmed the shots that i was not in, which included the inside and outside shots. In the video i am in the first scene and have brown hair. This meant that all the other shots that i am not in, i filmed. For the performance part of the video me and Rebecca filmed equal amounts of long shots, close ups, high and low angles and mid shots.