Target Audience Conclusion

- Music Videos
All of the people from our target audience that we interviewed, or filled in our questionnaire watched music videos. The majority also watched them on the internet, meaning that when we come to storyboarding our own ideas we must make sure they are suitable to be shown on the internet. They also thought that the video should tell a story, this means that we must incorporate this into our video by linking the visuals and lyrics. This will keep our target audience interested and will help them relate to it; it will also help them relate to it if the actors in the narrative part of the video are of the same age as our target audience.

- Digipaks
Just over half of the people who filled in our questionnaire, and that we interviewed buy digipaks. The majority said that the front cover influences the sale and that colours and the background image would sway them into buying the digipak. When designing my own digipak i will use bright colours on my background image to catch the consumers eye and to ensure that it is interesting and appeals to my target audience.

- Advertisements
All of the people we asked bought magazines, but less than half bought a digipak because it had been advertised in a magazine. This means that when i design my own advert i will need to make it stand out enough to sway my target audience into buying my digipak. To do this i will use bright colours and make the artist name stand out to help distinguish the digipak that i am advertising.