Chosen Advert

From the questionnaire results you can see that our advert draft one was more appealing to our target audience.

Advert Questionnaire Feedback

We decided to get feedback on our two advert drafts to help decide what would be best for our final product. As our target audience is 14-18 year old boys and girls, we will ask 2 males and 2 females from each age group to fill in our questionnaire. This will mean that we will end up with 20 opinions on our adverts from our target audience, helping us learn what would appeal to them in a magazine and make them want to buy the digipak.

1. Which advert most appeals to you?
Advert draft one ||||| ||||| |
Advert draft two ||||| ||||

2. Which background image appeals most to you?
Advert draft one ||||| ||||| |||
Advert draft two ||||| ||

3. Which advert draft one catch your eye in a magazine?
Yes ||||| ||||| ||||| |||
No ||

4. Would advert draft two catch your eye in a magazine?
Yes ||||| ||||| ||||| |
No ||||

5. Does the artist name stand out enough to catch your attention on either advert?
Advert draft one
Yes ||||| ||||| ||||| ||||
No |
Advert draft two
Yes ||||| ||||| ||||| ||||
No |

Advert Draft Two

This is the advert that Rebecca drafted.

Advert Draft One

This is the advert that i drafted. I have chosen to use this background image on my draft to keep to the same theme as our digipak. I have kept to the same theme to make sure the band is recognisable. From analysing other adverts, especially 'The Killers', the masthead reads 'The Thrillers' in large font, making the band name known immediately and draws in the eye. I have placed the album title directly underneath this in smaller, orange font. The font colour connotes the 'burning' and although it is smaller than the band name it still stands out against the dark background colour.

Chosen Digipak

From looking at our draft digipaks and our feedback questionnaire, we decided to incorporate ideas from both into our final product. We found from our questionnaire that our target audience prefered the inside panels to be darker than the outside, and that digipak draft one was too similar on all the panels. We also found that they liked the idea of placing a photo of the band on the inside panels to distinguish the members of the band.

Digipak Questionnaire Feedback

We decided to get feedback on our three digipaks drafts to help decide what would be best for our final product. As our target audience is 14-18 year old boys and girls, we will ask 2 males and 2 females from each age group to fill in our questionnaire. This will mean that we will end up with 20 opinions on our digipaks from our target audience, helping us learn what they like and would buy if they saw it in a shop.

1. Which digipak front cover stands out the most to you?
Digipak draft one ||||| ||||| |||
Digipak draft two ||||| ||


2. Which digipak has the most appealing inside covers?
Digipak draft one ||||| |||||
Digipak draft two ||||| |||||

3. Do you prefer the darkness of the inside panels on digipak draft two to the bright theme running through all of digipak draft one?
Yes ||||| ||||| ||
No ||||| |||

4. Which digipak back cover is most appealing to you?
Digipak draft one ||||| ||||| |
Digipak draft two ||||| ||||


5. Which digipak has the most appealing disc panel?
Digipak draft one ||||| ||||
Digipak draft two ||||| ||||| |


6. Which digipak has the most interesting font on the back cover?
Digipak draft one ||||| ||||| ||
Digipak draft two ||||| |||

7. Do you think that having a photo of the band on the inside panel is appealing?
Yes ||||| ||||| ||||| |||||
No

Digipak Draft Two

This is the digipak Rebecca drafted.