Tuesday, 20 April 2010

Evaluation

Evaluation Feedback


As well as asking three of our target audience for feedback, we also put our video on YouTube for others to comment on. The comments we got were very positive and gave us feedback on what we could improve if we did it again.

Final Product

Wednesday, 17 March 2010

Chosen Advert

From the questionnaire results you can see that our advert draft one was more appealing to our target audience.

Advert Questionnaire Feedback

We decided to get feedback on our two advert drafts to help decide what would be best for our final product. As our target audience is 14-18 year old boys and girls, we will ask 2 males and 2 females from each age group to fill in our questionnaire. This will mean that we will end up with 20 opinions on our adverts from our target audience, helping us learn what would appeal to them in a magazine and make them want to buy the digipak.

1. Which advert most appeals to you?
Advert draft one ||||| ||||| |
Advert draft two ||||| ||||

2. Which background image appeals most to you?
Advert draft one ||||| ||||| |||
Advert draft two ||||| ||

3. Which advert draft one catch your eye in a magazine?
Yes ||||| ||||| ||||| |||
No ||

4. Would advert draft two catch your eye in a magazine?
Yes ||||| ||||| ||||| |
No ||||

5. Does the artist name stand out enough to catch your attention on either advert?
Advert draft one
Yes ||||| ||||| ||||| ||||
No |
Advert draft two
Yes ||||| ||||| ||||| ||||
No |

Advert Draft Two


This is the advert that Rebecca drafted.

Advert Draft One

This is the advert that i drafted. I have chosen to use this background image on my draft to keep to the same theme as our digipak. I have kept to the same theme to make sure the band is recognisable. From analysing other adverts, especially 'The Killers', the masthead reads 'The Thrillers' in large font, making the band name known immediately and draws in the eye. I have placed the album title directly underneath this in smaller, orange font. The font colour connotes the 'burning' and although it is smaller than the band name it still stands out against the dark background colour.